Ben and David head north of the border to Ottawa, Canada to cover perhaps one of the greatest IPO success stories of the past 5 years, Shopify. From humble beginnings as a “lifestyle business” hawking hipster snowboard gear online to now routinely mentioned in the same breath as Amazon, the tale of Shopify and its incredible CEO Tobi Lütke’s ascent is not one to miss!

Sponsors:
Statsig: https://bit.ly/acquiredstatsig24
Vanta: https://bit.ly/acquiredvanta
Crusoe: https://bit.ly/acquiredcrusoe

Links:

• https://www.snowdevil.ca
• https://www.jadedpixel.com
• Citron’s “research” report:  https://citronresearch.com/citron-exposes-the-dark-side-of-shopify/

Carve Outs:

• Ben: Moment smartphone camera lenses: https://www.shopmoment.com
• David: Quoteapro engineering and head of product roles — DM @david in the Acquired Slack ; Bill Gurley on Invest like the Best: http://investorfieldguide.com/gurley/

Editor's note: Shopify actually powered $41b of sales, not $14b, in 2018, as discussed toward the end of the episode. $14b was the fourth-quarter number. While this changes the analysis of value captured at the end of the episode (Shopify only captures 2.5% of merchant sales as their own revenue, not 7%, which is admittedly very different), it doesn’t change overall sentiment on the company discussed in the episode.