Through this podcast I’ve been exploring sport and all the sectors that surround it - looking at what success means to people in each area.

For sport to perform as a product it’s not just about what happens on the pitch, it’s also about everything that surrounds it – and the fan experience is a big part of that.

In this episode I talk to two mega football fans. Sarah Messenger, a lifetime Manchester City fan, and Ben Wright, a member of Forza Garabaldi – a fan led campaign supporting Nottingham Forrest Football Club.

We talk about emotional connection, investing in their teams, and how they are managing during the coronavirus lock-down.