We’re diving in to The Hidden Persuaders by Vance Packard, an examination of how our thoughts and feelings are manipulated by advertisers and media. The book was first published in 1957 and is chock-full of case studies that took place in the 1950s. Yes, it’s dated. And yes, some of the phrasing makes us want to punch the author in the face, but the book does show how the manipulation of the American consumer began. The book cites studies that will make you laugh and make you angry at the same time. Join us as we, two American consumers if there ever were any, break it down.

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