Welcome to the WRITERLY podcast, a weekly discussion of all things pertaining to the art and business of writing. This week, A.J. Jacobs, New York Times bestselling author (Thanks a Thousand, The Know-It-All, The Year of Living Biblically) joins Panio Gianopoulos for a hilariously candid discussion about idea generation, testing out punchlines, and why bizarre life experiments are only the start of his creative process.