Welcome back! This month we're switching gears and zooming in on a topic that will be especially interesting for those of you interested in conversion initiatives. We sat down with Stephen Pavlovich – Founder and Managing Director of Conversion.com – an experimentation agency that optimises customer experience, product and pricing for major companies such as Facebook, Domino’s and UNICEF.

In this episode, Stephen reveals how digital enterprises can set up a successful, data-driven experimentation process. He outlines how to set up your goals as well as how your framework should look like for the best results, from which KPIs you should be measuring and how to target your personas. He also takes it one step further outlining how your organisation can apply this framework on various digital channels and most importantly, once everything is set up, how you can prioritise your next steps!