Appreciating the Beauty ofMoutai

Every drop of Moutai condensesthe essence of thousand-year long Chinese liquor heritage.  The approach of appreciation also follows thelaw of human senses: from vision,  smell,to taste and touch.

In addition to the color, youalso need to observe the luster when you appreciate Moutai. The yellowish colorof Moutai is a natural characteristic of Jiang-flavour liquor in the brewingand storage process.

The liquor fluid isglittering, crystal-clear and ethereal, free of impurity. Look at the liquorglass from a 45-degree angle, and you will find that the liquor drop trace isnoticeable inside the glass, the liquor line is clear, smooth, continuous anddense.

The aroma represents thepersonality of a liquor. With more than 1,000 volatile or semi-volatileelements, the aroma ingredients of Moutai are the most complicated among theliquors in the world.

First smelling of Moutai'sinitial fragrance enables you to feel the jiang-flavor, the unique aromaarising from the microbial metabolism in the liquor.

Turn the liquor glass aroundto fully release the bouquet, so you can feel the clear, structured hierarchiesof the bouquet, elegant and delicate.

Moutai should be savored inthe sequence of sipping, smacking and smelling respectively with tongue, throatand nose.

Sip a bit and let the liquidfully cover your tongue slowly, open and close your lips lightly to feel itsmellowness and the sour feeling on the tongue.

Lightly smack your lips, andlet the liquor flow through your throat to feel the silky liquid and thebouquet pervading the throat.

After fully swallowing theliquor, naturally shut your lips, with lingering taste filling your nasalcavity. Then, smell the empty glass to feel the lasting compound bouquet ofMoutai. 

After observing, smelling andtasting, the style of Moutai can be summarized as elegant, delicate, mellow andlasting.

The Jiang-flavor is elegantand rich, like an secluded orchid in the deserted valley.

It tastes mild and delicatelike a precious jade.

The liquor fluid is full andmellow over the lips, teeth and tongue.

After gentle tasting andsmelling, the bouquet is still lingering in the empty glass.

The historical heritage andpainstaking craftsmanship endow Moutai with a mysterious aroma. Drink Moutailiquor, and taste Chinese culture.