The FAQ Project is a collection of unpublished interview questions that didn't make previous podcasts, from Facebook live events, and from Summit interviews. The goal is to connect the dots between thought leaders' answers to the most common questions related to running a business with actionable steps you can use to change your business this week.

The format: Each part of the FAQ project will follow a theme and we'll hear from several thought leaders each week. After we hear their answer, we'll identify the "now what" of action - turning around and DOING something with the information.

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A huge thank you to our partner for today's episode, InBody USA. Check out their exclusive 321Go Podcast Deal

In today's episode:

1. Ben Bergeron on trust and relationships: I heard you say you're not in the fitness industry. What does that mean?
2. Jason Khalipa on Competitive Advantage: What do you do to differentiate and win in your gyms?
3. Sara Nay on the importance of a plan: How do I save money on marketing by having a plan first?
4. Josh Sturgeon on Social Media marketing: How is trust built online before someone becomes a customer?
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