Throughout human history, planned events ranging from small gatherings to mega events such as London 2012 and Glasgow 2014 have served and will serve as the petri dish that often advances society.Professor Goldblatt discusses his thirty years of research in the field of planned events that includes ethnographic studies within the Batwa Pygmies of Uganda and the aboriginal people of Australia. He describes how planned events such as meetings, exhibitions, sports events and the homecoming celebrations in Scotland are indeed a new frontier for the next generation.Finally, he concludes his presentation by providing for the first time, a new model developed by Scotland for linking every event to promote societal benefits in health, education, social cohesion, wealth and the environment. The talk is illustrated with dozens of photographs taken by Professor Goldblatt during his journey to many of the world's most spectacular events including the Olympic Games, the Super Bowl, Carnival in Rio and many others.