Helen Croydon is an author and former journalist and founder of Thought Leadership Pr, an agency specialising in personal PR and promoting thought leadership.In a 15 year journalism career, she's been a news producer for ITN, written for every national UK newspaper and several magazines, appeared as a commentator on programmes such as Sky News, BBC Breakfast, Woman's Hour, Newsnight and more. And, has written three books - one of which was longlisted for William Hill Sports Book of the Year in 2018.She now uses all of this media experience to help others get into the media and become more widely known as subject matter experts. She founded Thought Leadership PR in 2019, which helps entrepreneurs, executives, authors, academics, coaches etc to get into the media, get onto podcasts, speak at events and generally grow their online presence.