Michael Rosen talks with Sara Wilcox, NHS content designer, about how they decide which words to use on the NHS website. Consultant Dr Hugh Rayner describes his initiative to encourage consultants to write letters to their outpatient clinic patients directly and in clear language, rather than via their GP. When it comes to the NHS, communication can be a matter of life or death. Subscribe to the Word of Mouth podcast and never miss an episode. Producer Beth O'DeaRelated Links:The content style guide in the NHS digital service manual: https://beta.nhs.uk/service-manual/contentThe A to Z of NHS health writing: https://beta.nhs.uk/service-manual/content/a-to-z-of-NHS-health-writingWriting outpatient letters to patients: http://bmj.com/cgi/content/full/bmj.m24?ijkey=PKDrAMEdQAxS1w5&keytype=ref Please, write to me guidance: http://www.aomrc.org.uk/wp-content/uploads/2018/09/Please_write_to_me_Guidance_010918.pdf