If you are a business owner, you are probably feeling a combination of concern, confusion, frustration or fear around your marketing efforts. This podcast will give you and your team Information empowering you to replace those feelings of dread with excitement and anticipation of increased success from your marketing efforts. These episodes will smash the pattern of being led down the wrong path by savvy marketers selling shiny objects promising results with little or no effort. Episode by episode we are going to lay out a principally oriented path to marketing success by showing how to apply the general principles that have been producing champions in every field. Buckle up and join founder and host Mark Firehammer and special guests.