Does your business just depend on referrals and word of mouth marketing for lead generation?

In this episode, Adam Strong discusses the importance of lead generation and how to create a lead magnet. He outlines a five-step process for creating a lead magnet, including identifying the target market, understanding their problems and fears, recognising obstacles, determining the quick win or transformation, and choosing the appropriate lead magnet. Adam emphasises the need to focus on delivering value and solving the target market's specific challenges. 

[Join our free masterclass] Learn how to scale your business in 5-7 days without feeling overwhelmed. Click here for more details:Takeaways

How to create a reliable source of lead generation

What is a lead magnet and how is it used

How to create a lead magnet in 5 easy steps 

Focus on delivering value and solving your target market's specific challenges.

Lead magnets are marketing assets that can help increase a companies valuation 

Chapters

00:00 Introduction: Lead Generation and Marketing Assets02:25 Defining a Lead Magnet and Its Purpose04:21 Step 2: Understanding Problems, Challenges, and Fears08:43 Step 4: Determining the Quick Win or Transformation09:40 Step 5: Choosing the Right Lead Magnet12:06 Webinar Announcement: Scaling a Business

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