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In this episode...

Visible Grit

https://faithfulontheclock.captivate.fm/episode/visible-grit

The business world puts a high value on grit and perseverance. But what happens if all of your grit and perseverance is invisible? Episode 78 of Faithful on the Clock emphasizes the need to have people see what you’re consistently achieving over time.

Timestamps:

[00:04] - Intro

[00:32] - Finishing a big writing project inspired this episode by getting me to think about the idea that grit alone is necessary for success.

[01:05] - There’s value and truth in persevering. But I’ve worked hard on social media only to now see a call for communications to become smaller again.

[02:15] - As my social media visibility has decreased, I’ve realized that it’s not just grit that matters. It’s the visibility of your grit that counts.

[02:51] - Visibility is getting more difficult to achieve even outside of social media, such as with the move to subscriptions that can increase promotional costs.

[03:32] - The big question now as platforms decline and pathways close is how to be visible so that our grit gets the attention and respect it deserves.

[04:17] - Strategy #1: Integrate a lot of channels into your marketing, but be careful to be targeted and use techniques that appeal on those platforms.

[04:54] - Strategy #2: Rely on word of mouth more. People often are afraid to do this because the American ideas of individualism and autonomy make us believe that if we can’t do it alone, we’re failures. But we all need some help.

[06:49] - Strategy #3: Don’t try to do everything within the channels you pick. Instead, laser-focus the light of your talent where it really will kick darkness to the curb.

[08:13] - If you worry that your reach will be smaller using a focused approach, remember the ministry of Jesus. He worked by word of mouth with just a few disciples. But word spread quickly. This shows that you don’t need a lot of channels so much as you need a good message with passion behind it. Allow others to carry your message so your light continues to shine and goes further long after you’re gone.

[10:00] - Prayer

[10:41] - Outro/What’s coming up next

Key takeaways:

• Finishing a large writing project got me thinking about the concept that continued grit will always be rewarded. I’ve been seeing social media visibility decline over the past year, which is further fueling my concerns.
• It’s not so much your grit that matters. It’s your visibility around your grit that does.
• Other issues aside from social media decline are aggravating the difficulty of...