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In this episode...

How to Develop Your Personal Brand

https://faithfulontheclock.captivate.fm/episode/how-to-develop-your-personal-brand

Just like a business, you should have a personal brand to develop your career. Faithful on the Clock Episode 97 explains how to build one in a Christian way.

Timestamps:

[00:04] - Intro

[00:34] - Personal branding vs. reputation (definitions)

[01:24] - Your reputation will suffer if your behaviors contradict what you communicate for your brand. You have to have consistency in different environments if you want a good personal brand with good visibility.

[02:21] - Personal branding is about authenticity, meaning you have to figure out what your values are before you can do personal branding work.

[02:52] - There are many reasons you might not know what your values are.

[03:37] - Key beliefs provide the anchor that allows you to do personal branding work. Developing those beliefs can take months or even years. You also might need to do slight rebranding as you learn and develop.

[04:21] - Dangers of personal branding (charisma becomes more important than character, not saying anything that would damage the brand, fame isn’t morally neutral, the lure of monetization toward greed, increased fear and pressure around the need to make yourself a commodity to be successful)

[06:50] - Benefits of personal branding (branding allows you to communicate and use the gifts God gave you, the ability to be your authentic self all the time, intentionally setting yourself apart as a Christ follower)

[08:38] - Personal branding done to glorify God is fine. Personal branding done to draw attention to yourself is not.

[09:12] - The first step to developing your personal brand is to figure out your values, but this includes evaluating your story. Identify your defining moments and figure out the solutions you’re able to offer to people. Develop a statement that sums up the core of the narrative.

[10:49] - Step two of personal branding is to create and implement your game plan for how to communicate your narrative and how to engage with others. Because each individual is unique, you should have your own unique plan — don’t worry about comparing yourself to anyone. Good boundaries will help you maintain control over your plan and narrative, and having a way to measure what you’re doing allows for accountability.

[13:06] - The third and final step of personal branding is analyzing feedback and other data. Use the feedback not to change your path, but rather to make sure your brand narrative lands and that people understand it.

[14:11] - Summary 

[14:26] -...