Company Stats:

• Revenue: $1.5 million ARR
• Employees: 11
• Founded: September 2019

Episode Highlights:

• ✅ Ryan Estes leverages personal experiences to shape KitCaster’s services, ensuring the offerings mirror client needs.
• ✅ WildCast introduces host-bred ads, enhancing podcast marketing by fostering genuine host-audience connections.
• ✅ The Bell Fast System at KitCaster strategically anticipates 10 client interactions to optimize conversions, achieving up to 17% success.

Episode Summary:

In this episode, Ryan Estes, founder of KitCaster and Wildcast, delves into the mechanics behind his companies’ successes. KitCaster, with a revenue of about $1.5 million and 11 employees, specializes in securing podcast spots for prominent business figures, utilizing Estes's unique 'Bell Fast' marketing system to ensure a high conversion rate of up to 17%. Launched in 2019, KitCaster has effectively served around 800 clients. Wildcast, started in 2023, focuses on host-bred podcast advertising, offering a more personalized and effective approach to podcast ads compared to traditional methods. Estes's entrepreneurial journey is marked by his ability to adapt and innovate in the evolving landscape of digital marketing and media.

Notable Questions We Asked:

Q: Can you share how KitCaster reached its current annual run rate?

A: KitCaster is at about a 1.5 million annual run rate, largely due to our effective marketing strategies and understanding our client profiles deeply.

Q: What were the key factors in founding KitCaster and then WildCast?

A: KitCaster was founded in September 2019 and WildCast in August 2023, driven by the need for specialized marketing in podcasting and adapting to new challenges and opportunities in media.

Q: How do you manage to attract high-quality clients at KitCaster?

A: We use a strategy called the Bell Fast system, which involves anticipating 10 touches with a prospective client to nurture them through the sales funnel effectively.

Q: What conversion rates do you experience with your marketing strategy?

A: The conversion rate varies between 10 and 20%, with recent trends around 17%, demonstrating effective targeting and client engagement.

Q: Could you describe the transition from your previous ventures to KitCaster and WildCast?

A: The transition involved leveraging experiences from past businesses, focusing on what worked, and applying these lessons to newer, more focused ventures in podcast advertising.

Chapters:

00:00 Intro

00:15 Company Stats

01:51 The Bell Fast Marketing System

04:37 Podcast Advertising with Wildcast

07:47 Ryan's Entrepreneurial Journey

11:02 Contact Ryan Estes

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