In this episode of "Do This, Not That", host Jay Schwedelson talks about the power of waitlist and preregistration marketing. He shares stats showing how waitlists can increase lifetime value, conversion rates, and open rates. Jay then outlines some key steps for creating an effective waitlist campaign, including offering incentives and keeping people engaged through email updates.

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Best Moments:

(04:36) Waitlists build anticipation and allow you to gauge interest before launching a product or service

(05:53) Waitlists provide valuable customer data so you can tailor your marketing

(01:52) Case studies of successful waitlist marketing campaigns by Tesla, Robinhood, Airtable, Notion, Allbirds, and others

(07:26) Tips for creating incentives, signup pages, and email updates to engage your waitlist

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