It can seem difficult to create a point of difference for your business. There are learned perspectives and attitudes that prevent us from seeing outside traditional viewpoints. However if we allow ourselves to be open to new ideas and ways of thinking, great success can be achieved through creativity in business.

Different is nothing to be afraid of, as Finbar O'Hanlon emanates in his daily life, as a musician and creative entrepreneur working with corporate boards and other entrepreneurs. His career experience with composing and technology has led him to speak to a variety of audiences and play in an array of bands, including The Cure and Limp Bizkit.

In today's episode of Be The Drop, different is the new conservative, as Finbar explains risk and tears down the current paradigm of creativity in business. His experience in dealing with both the creative and corporate world gives him great insights into the blending of knowledge between the two.

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