Imagine walking through Hyde Park, London, seeing some "babbler" on a small wooden crate with a huge sign next to him, which reads:

If you're a Christian, will you help distribute 
Bibles to your persecuted brothers and sisters? 
www.HelpThePersecutedChurch.com

As you stop and listen, you hear his thoughts about everything and nothing. 

Curious, you go to the link and find out that his goal is to distribute 100,000 Bibles to the persecuted church. 

In order to do so, he needs to find 240,000 Christians who are willing to buy the entire online bookstore for only $5.00, which includes over 500 classic Christian ebooks.

Since you're a Christian and want to help distribute Bibles to your persecuted brothers and sisters, you purchase the 500+ ebooks for only $5.00. 

Additionally, you start sharing www.HelpThePersecutedChurch.com with other Christians, realizing afresh how blessed you are to have multiple Bibles yourself.