Anyone living in Luxembourg will have seen the Nation Branding ‘Let's Make it Happen’, but where did this come from, and what does it stand for?


My guests this week are

Béryl Koltz - Head of Luxembourg Image Brand
Sarah Pitt - Luxembourg for Tourism
Lena Mårtensson - Luxinnovation
Hélène Jacuszin - Research Luxembourg
Catherine Decker - Ministry of Culture, KulturLX & UNESCO
Kamel Amroune - CEO of The Dots
Cécilia Zunt Radot - Director of LËT'Z Arles - Luxembourg photography award

“LuXembourg - Let’s Make It Happen” came to life in 2013 as a cross-sectorial facilitator and to aid the global promotion of Luxembourg. The LMIH team work with many different stakeholders including LuxInnovation, Visit Luxembourg, Research Luxembourg and the Ministry of Culture / KulturLX to name but a few.

Their role is to streamline the messaging of Luxembourg within the country, within industry, culture and abroad. After plenty of working groups and citizen participation, the values which they believe define Luxembourg are: dynamic, open and reliable.

"Bound by Creativity, Sustained by Diversity”

This motto emphasises the priorities that Luxembourg has defined in a cross-sectorial manner to invest in: Creativity, Diversity and Sustainability. These 3 priorities guid all partnerships and projects for www.LMIH.lu

If you want to see if your idea or company can be supported by the LMIH team, alongside their website you can find out more details on www.luxembourg.lu

Sarah Pitt talks about the work of Luxembourg for Tourism, also known as Visit Luxembourg, whose mission it is to promote Luxembourg as a tourist destination internationally. The latest collection of Visit Luxembourg publications including maps, guides and magazines can be ordered for free in four languages on https://www.visitluxembourg.com/plan-your-stay/publications
More details are available on www.luxembourgtravel.lu and www.visitluxembourg.com

Cather Decker, from the Ministry of Culture of Luxembourg, has extensive international experience working with the UN and in Foreign Affairs also. As Secretary General of the Luxembourg Commission for UNESCO, she develops and promotes cultural and natural heritage beyond Luxembourg’s borders. She was the founding president of the Luxembourg Arts Council, Kultur lx.

Lena Mårtensson’s talks about Luxinnovation’s role in promoting Luxembourg’s economy abroad as an attractive business destination for international companies. This is also linked with the positioning of the country within its national branding initiative. Naturally they also support companies within Luxembourg and helping them move abroad if that is their wish.

Hélène Jacuszin tells us about the work of Research Luxembourg and how their remit handles all of the research institutes of Luxembourg. She explains the advantages of a small ecosystem and how that can help close collaboration.

Kamel Amroune, CEO of The Dots, is organising Nexus 2050 which is about to start next week, with the aim of attracting people from the international tech field to Luxembourg. This event is being supported by LMIH.

Cécilia Zunt Radot is the Director of LetzArles, the Luxembourg Photography Award. She talks about taking great photographers from Luxembourg to this global photography award in Arles and placing Luxembourg on the map there.

https://lmih.lu/en/home/
https://www.visitluxembourg.com/letzebuerg-dat-ass-vakanz?gad_source=1&gclid=EAIaIQobChMIm-ionOPuhgMVk6doCR2L7Q5LEAAYASAAEgLNCfD_BwE
https://www.linkedin.com/in/beryl-koltz-7b40b3b5/
https://www.linkedin.com/in/sarah-pitt/
https://www.linkedin.com/in/lena-m%C3%A5rtensson-89200911/
https://luxinnovation.lu/
https://www.linkedin.com/in/helenejacuszin/
https://www.researchluxembourg.org/en/
https://www.linkedin.com/in/catherine-decker-58b89424/
https://www.unesco.org/en
https://www.kulturlx.lu/en/
https://www.thedots.lu/
https://www.linkedin.com/in/kamelamroune/
https://www.nexus2050.com/
https://www.linkedin.com/in/ceciliaradot/
https://www.luxembourgtravel.lu/news-and-perspectives/visit-luxembourg-publications-2024