Chrissy Teigen recently showcased her support for Meghan Markle's American Riviera Orchard strawberry jam, seemingly in response to Buckingham Palace's alleged dig at the Duchess of Sussex. The palace had promoted its own variation of jarred jam just days after Markle sent out samples of her preserves to close friends.

On Wednesday, the Buckingham Palace Shop Instagram page received comments suggesting it had thrown "epic shade" at Meghan, after it uploaded an 18-second video showcasing four ways in which consumers could use their "strawberry preserve."


The Palace posted:  "Our Strawberry Preserve is made using only the finest berries and is delicious served in a variety of ways "Some of our favourite ways are shown here: On a scone as part of a cream tea. On a crumpet. With a croissant. On toast. How do you enjoy your strawberry preserve? Let us know in the comments!"

As the battle of the jams escalated, Chrissy Teigen prepared a delicious treat using Markle's fruit spread, captioning the post, "We jammin!!" The "Cravings" cookbook author combined rustic bread, salted butter, triple cream Brie, bacon, and Markle's exclusive preserves to create a sweet and savory sandwich. "This might have been one of the best bites we've had all year," Teigen gushed, sharing the treat with her husband, John Legend, and their kids.

Teigen and Markle, both former "Deal or No Deal" briefcase models, have been supportive of each other over the years. However, Teigen recently admitted that she and Legend have yet to go on a double date with the TV Cooking Show Host and the Spare.

Some social media users had warnings for Tiegan. One called the post “cringe”, another said  “It’s a jar of strawberry jam for goodness sake.  She’s only interested in you for publicity - please don’t fall for the narcissist’s absolutely typical behaviour

The show of support comes amid the controversy surrounding Buckingham Palace's promotion of its own strawberry preserve. The palace captioned a video, "Our Strawberry Preserve is made using only the finest berries and is delicious served in a variety of ways," leading many to believe it was a dig at Markle, who recently launched her new lifestyle brand.

Kris Jenner revealed Meghan gifted the Kardashians star one of her exclusive strawberry jam jars, as shared on Jenner's Instagram Story this week.


Jenner took to social media to showcase the thoughtful gift, which was numbered 13 out of just 50 jars sent to influential food enthusiasts. The hamper also included a beautiful set of homegrown lemons, adding a fresh and vibrant touch to the package.

A personalized white notecard featuring Kris Jenner's name in elegant calligraphy completed the thoughtful gift

An industry source previously told Page Six Style that Markle had been working on the brand for over a year, focusing on home, garden, food, and general lifestyle wares. 

Royal columnist Maureen Calahann told GB News "The only real thing that Meghan Markle and her husband have to merchandise is their connection to the Royal Family, it really is the singular point of interest for either of these people.  What's true, that we know, is that Harry and Meghan are now in a complete informational blackout. They have no idea what is going on with the health of Kate. They have really no idea, it seems, what's going on with the King so she has really nothing to offer."