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Platter: The New Way To Build A High-Converting Shopify Storefront

Platter: The New Way To Build A High-Converting Shopify Storefront

Released Friday, 3rd May 2024
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Platter: The New Way To Build A High-Converting Shopify Storefront

Platter: The New Way To Build A High-Converting Shopify Storefront

Platter: The New Way To Build A High-Converting Shopify Storefront

Platter: The New Way To Build A High-Converting Shopify Storefront

Friday, 3rd May 2024
Good episode? Give it some love!
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Welcome to another episode of eCommerce Fastlane. Today, we're excited to have Ben Sharf, the Co-Founder of Platter. Platter is a game-changing company that's transforming how Direct-to-Consumer (DTC) brands optimize and manage their Shopify stores. Ben brings a fascinating background to his role, having been a Division 1 hockey player and an eCommerce expert at GoPuff, which gives him a unique perspective on discipline and innovative thinking.

In this episode, Ben shares incredible insights into how Platter has helped businesses like Caged, a brand that jumped from 7-figures to 8-figures in revenue, largely due to Platter's optimization strategies. He explains Platter's unique approach to streamlining operations, reducing app overload, and dramatically increasing conversion rates. By using Platter's bundled theme app, brands can significantly improve site performance and profitability.

Throughout our conversation, Ben reveals how companies can save money, boost customer conversions, and simplify their tech stacks, ultimately making their eCommerce platforms faster and more efficient. If you're looking to take your Shopify store to the next level, you won't want to miss this episode packed with valuable tips and strategies from one of the industry's leading experts. Get ready to learn how to revolutionize your online business with Platter's cutting-edge solutions!

Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.

TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.

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From The Podcast

eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips

Hey there! I'm Steve Hutt, the host of eCommerce Fastlane – your go-to podcast for proven strategies and actionable insights to accelerate your Shopify store's growth. As a seasoned ecommerce entrepreneur, I'm passionate about empowering online retailers to boost traffic, conversions, and lifetime customer value.One reviewer described the show as having an "impressive level of content that is accessible for beginners, but even more rewarding for deep e-commerce experts who want to get into the weeds of marketing & operations and translate these strategies into actions."Since 2016, eCommerce Fastlane has been the pit-stop for Shopify entrepreneurs and marketers looking to thrive in the competitive world of direct-to-consumer (DTC) retail. With over 1 million downloads and 330+ episodes, the podcast covers a wide range of topics, including:- Shopify & Ecommerce Platforms- Shopify apps, themes, partners & best practices- Shopify experts, Shopify Plus & Shopify POS- BigCommerce, WooCommerce, WordPress & other commerce tools- Digital Marketing Strategies- Email marketing, SMS marketing & push notifications- Conversion rate optimization (CRO) & customer retention- Paid advertising (Facebook, Google, Instagram, TikTok, YouTube)- Influencer marketing, content marketing & Shopify SEO- Social media marketing, branding & public relations- Shopify Dropshipping & Other Business Models- Shopify dropshipping, print on demand & online store setup- B2B ecommerce, wholesale & Shopify online shopping- Shopify collabs & partnerships- Emerging Ecommerce Trends- AI, AR/VR & chatbots in ecommerce- Sustainability, social impact & headless commerce- Omnichannel strategies & cross-border ecommerce- Web3, crypto & NFTs in ecommerce- Entrepreneurship & Startup Growth- Founder stories, lessons learned & work-life balance- Startup funding, team building & growth strategies- Business Operations & Logistics- Inventory management, supply chain & fulfillment- Payment processing, fraud prevention & customer support- Data analytics, business intelligence & cash flow management- MarTech & Ecommerce Tech Stack- Marketing automation, analytics & personalization- Headless CMS, CDPs & data management- ERP, PIM, OMS, WMS & 3PL integrations- Finance, Economics & Investing- Ecommerce business models & unit economics- Financial planning, budgeting & forecasting- Fundraising, M&A, exit strategies & tax planningEach week, I sit down with Shopify partners, marketing experts, and industry leaders to discuss the latest tools, trends, and tactics. From app developers and agency owners to successful brand founders, my guests bring a wealth of knowledge and experience to every episode.Whether you're just starting your ecommerce journey or a seasoned DTC professional, eCommerce Fastlane aims to provide the insights and inspiration you need to stay ahead of the curve. Tune in for in-depth interviews, real-world case studies, and practical advice you can implement immediately to grow your Shopify store.Ready to transform your ecommerce business into a profitable, customer-centric powerhouse? Hit the subscribe button and join the eCommerce Fastlane community today!Together, let's navigate the fast-paced world of online retail and unlock your store's true potential.For more ecommerce tips and resources, visit our blog at eCommercefastlane.com and follow me on Twitter @stevenhutt. If you have any questions or suggestions for future episodes, feel free to reach out at [email protected]'s connect and grow together!

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